GMA Deals and Steals: The Ultimate Guide to Smart Shopping
Introduction
Shopping smart isn’t just a trend; it’s a lifestyle. And if you’re someone who loves scoring high-quality items at jaw-dropping prices, then GMA Deals and Steals is your new best friend. Whether you’re a seasoned bargain hunter or someone dipping their toes into the world of curated discounts, this in-depth guide will tell you everything you need to know about the wildly popular segment from Good Morning America.
What Are GMA Deals and Steals?
Think of GMA Deals and Steals as your personal shopper that brings top-tier products with massive discounts right to your screen. It’s a segment hosted by Tory Johnson where viewers can grab exclusive deals on a variety of products—often 50% or more off retail prices.
Why GMA’s Segment Is So Popular
The trust factor is real. GMA is a reputable source, and viewers feel confident shopping deals presented by the network. On top of that, it’s the thrill—scoring big savings on must-have items before they sell out is addictive.
History of GMA Deals and Steals
The Vision Behind the Segment
GMA introduced “Deals and Steals” as a way to connect its massive audience with amazing products from up-and-coming brands. What started as a fun idea quickly grew into a cultural phenomenon.
How Tory Johnson Became a Household Name
Tory Johnson, a veteran entrepreneur and the segment’s mastermind, has built a trusted empire. Her passion for helping small businesses and finding consumers unbeatable deals has turned her into a household name.
How It Works
The Weekly Schedule
GMA Deals typically air on Thursdays, but the online deals remain active while supplies last. Once it drops, the clock starts ticking—and some products sell out in minutes.
The Role of Small Businesses
One of the coolest aspects? Many of the featured products come from small businesses. GMA gives these brands a national stage, boosting sales and visibility overnight.
How Discounts Are Negotiated
Tory and her team work directly with brand owners to negotiate steep discounts that aren’t available anywhere else. It’s a win-win: exposure for brands and deals for customers.
Benefits of Shopping GMA Deals and Steals
Exclusive Discounts
These aren’t your typical 10% off codes. We’re talking deep cuts—often 50% to 75% off!
Supporting Small Businesses
Every purchase helps a real person grow their dream. Many are women-owned, minority-owned, or family-run operations.
Convenience and Trustworthiness
You don’t have to hunt. The deals are curated, vetted, and brought directly to you with a seal of trust from GMA.
Categories You’ll Find on GMA Deals and Steals
Beauty and Skincare
From luxurious serums to all-natural body scrubs, the beauty deals are among the most popular. Think spa-day vibes on a budget.
Home and Kitchen Essentials
Need new cookware, eco-friendly cleaners, or cosy blankets? You’ll find everything to spruce up your space.
Apparel and Accessories
Trendy scarves, watches, handbags, and more—always stylish, always on sale.
Tech Gadgets and Tools
You’ll see everything from wireless earbuds to portable blenders—perfect for gifting or upgrading your everyday life.
How to Stay Updated
GMA Newsletter and Alerts
Sign up for the official GMA newsletter to get first dibs before deals go live.
Following Tory Johnson
Follow Tory on Instagram and X (formerly Twitter) for sneak peeks, restock alerts, and personal favourites.
Social Media and Mobile Notifications
Enable push notifications or SMS alerts if you never want to miss a drop again.
Insider Tips for Snagging the Best Deals
Shop Early
Many deals sell out within hours. Set an alarm or reminder for the segment’s air time.
Compare Before Buying
Don’t get swept up in the excitement. Make sure the product really fits your needs.
Set Reminders for Weekly Drops
Deals drop like clockwork—make it part of your Thursday morning ritual.
Real Stories from Happy Shoppers
Testimonials from Loyal Fans
“I got $300 worth of skincare for under $100 thanks to GMA!” — Emily, California
“I love that I’m supporting small businesses while saving money. It’s a win-win.” — Jason, New York
How GMA Deals Changed Small Business Owners’ Lives
One deal feature can change everything. Brands report thousands of orders in a single day—sometimes even causing their websites to crash from traffic spikes!
Common Concerns and How to Avoid Scams
Ensuring Authenticity
Only shop via the official GMA website or links from Tory Johnson’s pages.
Return and Refund Policies
Each brand handles its own fulfilment, so always check return policies before purchasing.
Avoiding Lookalike Websites
There are copycat scam sites out there—always double-check URLs and links.
How GMA Chooses Their Products
The Vetting Process
Every product goes through a strict review process. If it doesn’t meet quality standards, it doesn’t make the cut.
Focus on Quality and Value
From packaging to customer service, GMA ensures the items are worth your time and money.
What Makes GMA Deals Different from Other Daily Deals
National Exposure
A product featured on GMA reaches millions. That kind of visibility is unmatched.
High Standard of Curation
You’re not digging through junk. Each product is carefully selected to ensure value, relevance, and excitement.
Recent Trending Products in 2025
Viral Beauty Finds
Serums with over 10,000 reviews? Yup. And often half off.
Bestselling Home Gadgets
Think smart diffusers, digital meat thermometers, and chic spice racks.
Must-Have Accessories
Eco-friendly bags, minimalist jewellery, and sleek phone stands are dominating the current deals.
Behind the Scenes: A Day in the Life of Tory Johnson
The Hunt for the Next Big Deal
Tory doesn’t just wait for brands to pitch—she scouts relentlessly to find the next viral product.
How She Prepares for GMA Appearances
From interviews to on-air rehearsals, it’s a fast-paced process filled with passion and hustle.
How GMA Deals and Steals Supports Women-Owned and Minority Businesses
Empowering Entrepreneurs
Tory makes it a point to highlight diverse business owners and help them scale fast.
Featured Success Stories
Many business owners say their GMA feature was a turning point—helping them hire staff, expand inventory, and open shopfronts.
GMA Deals and Steals During the Holiday Season
Black Friday Specials
Deals go from great to unbelievable during the holidays—especially Thanksgiving week.
Stocking Stuffers and Gift Sets
Perfect for last-minute shopping without the mall chaos.
Conclusion
If you’re not shopping GMA Deals and Steals, you’re seriously missing out. From unbeatable discounts to heartwarming brand stories, it’s more than just shopping—it’s an experience. With weekly updates and curated selections, there’s always something new, exciting, and worth your money. So why wait? Set that reminder, tune into Good Morning America, and grab your next favorite deal!
FAQs
- How often are GMA Deals updated?
GMA typically releases new deals every Thursday, but limited-time specials also appear throughout the year. - Are all items returnable?
Each brand sets its own return policy. Always review individual store policies before buying. - Do I need an account to shop the deals?
No, but signing up for the GMA newsletter or Tory Johnson’s alerts helps you stay in the loop. - Can I shop from outside the U.S.?
Most deals ship only within the U.S., but some brands may offer international shipping. - Where can I find expired deals?
You can browse past deals on Tory Johnson’s official site, though availability is not guaranteed.
